Creating a motion graphics kit for a global asset manager

Credits

Role

Motion Designer

Year

2020

Brief Summary

RiverFront Investment Group is a global asset manager providing risk-managed solutions using a dynamic investment approach. circle S studio refreshed the brand to reflect RiverFront's new brand promise: unwavering support in a dynamic world. As the motion designer, I created a motion graphics kit using a fluid aesthetic. I built templates in Adobe After Effects that allowed for the marketing team to create branded videos quickly and efficiently in Adobe Premiere.

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Motion

The abstract swirl video backgrounds are rooted in RiverFront's dynamic approach. This dynamic quality allows for the kit to maintain a sense of movement. The navy overlays improve content legibility against the abstract swirls. Duality is the visual theme at the core of the brand. The visual identity is brought together by backgrounds with overlays, diagonal lines and angled graphics.

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