Motion Identity System

RiverFront Investment Group is a leading global asset manager known for its risk-managed solutions and dynamic investment approach. The company recently underwent a brand refresh, and circle S studio was tasked with updating the visual identity to reflect RiverFront's new brand promise of unwavering support in a rapidly changing world.

As the motion designer, I created a motion graphics kit that showcases RiverFront's dynamic approach. Using Adobe After Effects, I designed templates that allow the marketing team to create engaging, branded videos with ease in Adobe Premiere. The fluid, abstract swirl video backgrounds, combined with navy overlays, enhance the content's legibility and reinforce the brand's focus on duality. The visual identity is cohesive, featuring diagonal lines, angled graphics, and abstract swirl backgrounds with overlays.