Simpson Gumpertz & Heger (SGH), a world-renowned engineering firm, specializes in designing and constructing essential structures for communities to meet current needs and future challenges. The company underwent a brand refresh, with new messaging and strategy developed by circle S studio. The creative team sought to showcase SGH's passion for engineering in every situation, adopting the theme of "forces of nature" for the brand's new identity.
![](https://assets-global.website-files.com/63ae2a00da54a284151fc3c9/63bb88d7e6b85efa468313c1_sgh_hero.gif)
![](https://assets-global.website-files.com/63ae2a00da54a284151fc3c9/63bb88d7e6b85efa468313c1_sgh_hero.gif)