Lansing Building Products is a nationwide, family-led supplier of exterior building products. The annual National Sales Meeting and National Operations Meeting are held for associates and partners to come together to share best practices, celebrate top performers, and hear from keynote speakers and leadership on the strength of the company. Due to the coronavirus pandemic, the 2021 conferences were held virtually, but they were not your run-of-the-mill Zoom conferences.
As a lead designer and motion designer on the circle S studio project team, I assisted with the creative direction and motion production of a high-energy, three-dimensional showcase of the year's theme: BuildingON. The theme lends itself to the attitude and drive of the Lansing associates who were able to sustain growth in the midst of a global supply chain disruption and achieve excellence in everything they do.
Once creative assets were generated, we worked with Barking Iron Media, BVC and VPM to record the conference sessions. A curved 9-by-16 foot LED panel wall served as the backdrop for the motion graphics and speaker presentations.